The world’s largest sporting goods retailer is enhancing its digital product creation capabilities as part of a broader enterprise transformation.
Decathlon, a France-based global sporting goods chain with a U.S. e-commerce operation, is deploying the Centric Software product lifecycle management (PLM) technology and Visual Boards digital touchscreen boards as part of a digital transformation effort. Leveraging the Centric Software PLM solution, Decathlon intends to more effectively plan, design, develop, source, price and sell products.
The retailer sought an extended technology solution to support innovation and impact initiatives while driving value for all product lines, from apparel and footwear to sports equipment.
Source: Chain Store Age
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