With the holidays ramping up, consumers are seeking out products for everyone on their lists. And for many, those lists include furry family members as well.
In fact, 80% of consumers said they consider pets to be part of their families when it comes to celebrating and buying gifts for the season, according to a survey Petco conducted of 2,031 shoppers in September 2023.
“Simply put, pets are important members of our families,” Jenny Wolski, senior vice president of merchandising, supplies and owned brands product development at Petco, said in an email to Retail Dive.
Source: Retail Dive
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