BuyBuy Baby is returning to digital and physical retail.
Less than four months after the company was purchased out of bankruptcy by baby goods manufacturer Dream on Me and shuttered all its stores, BuyBuy Baby is reopening in time for the holiday season, starting with the launch of its website this month.
The retailer will open 11 stores in November as part of the initial relaunch, with locations from Massachusetts to Maryland. The stores will offer “an elevated shopping experience,” along with an updated registry, according to a company spokesperson.
Source: Chain Store Age
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