Regional Midwest grocery/convenience chain Hy-Vee Inc. is enabling its advertising partners to reach customers via in-store signs.
Hy-Vee, which recently rolled out its RedMedia full-scale retail media network, is displaying the new Samsung VXT Content Management System (CMS) for digital signage as part of the network deployment. The cloud-native digital signage solution integrates content management and remote device management capabilities that enables Hy-Vee to control and secure its display network in real time.
Leveraging the VXT CMS, Hy-Vee intends to let advertisers participating in RedMedia launch dynamic displays that engage shoppers in brick-and-mortar retail locations, while also driving new revenue streams.
Source: Chain Store Age
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