Amazon has gone to space.
The company has moved forward with its multi-billion dollar Project Kuiper project to create a space-based internet service. On Friday, Oct. 6, an Atlas V rocket from United Launch Alliance (ULA) lifted off from Cape Canaveral Space Force Station, Florida, carrying two prototype satellites from Amazon’s Project Kuiper into space before deploying them at an altitude of 311 miles above Earth.
Initially announced in 2019 with a total price tag of over $10 billion and approved by the Federal Communications Commission (FCC) in 2020, Project Kuiper is intended to build a low earth orbit (LEO)satellite constellation for providing reliable, affordable broadband service to unserved and underserved communities around the world. It would eventually compete with Elon Musk’s SpaceX’s Starlink and other space-based internet services..
Source: Chain Store Age
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 