Resale marketplace StockX has made millions in revenue from selling sneakers, apparel and collectibles online. Now, for the first time, its customers will be able to snap up merchandise in person.
The company, which was founded in 2016, will launch its first “shoppable experience” at its drop-off location in New York City during the second week of October, President and Co-founder Greg Schwartz told Modern Retail. The store will open with about 50 SKUs from top sneaker brands, including Jordan Brand and Nike. The assortment will change based on “what’s available any given day or week,” Schwartz said.
The new offering is a significant change for StockX, which has traditionally focused on e-commerce. In fact, it facilitated $1.8 billion through its site in 2020. StockX does operate four physical locations in New York City, London, Tokyo and Hong Kong — but these have been for sellers to drop off items, get them verified more quickly and get paid out faster. However, StockX fans have signaled they want more, Schwartz said.Modern Retail