Lululemon Athletica Inc. agreed to a five-year partnership with Peloton Interactive Inc. that involves tapping its online workouts and teaming up on apparel, a deal that helps the yogawear company wind down an unprofitable foray into digital fitness equipment.
As part of the accord, announced Wednesday, Lululemon will make co-branded clothing that Peloton will sell on its website and at retail stores. Peloton’s fitness content, meanwhile, will be offered to users of the Lululemon Studio Mirror, a $995 device that lets people work out in front of a 43-inch screen, and the apparel maker’s free digital app.
Source: Bloomberg
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