Nike‘s Refurbished has gone digital as the brand launched Refurbished.Nike.com. The site showcased discounted retros such as the Air Jordan 1 High OG “UNC,” the Air Jordan 5 “UNC,” and others discounted up to 50% the initial retail value.
The online extension of the program is part of Nike’s circular consumer offering, taking gently worn, like-new or slightly imperfect footwear, refurbishing them by hand, and selling them to consumers at select Nike stores and now online.
Below is a breakdown of Nike’s Refurbished program.
- Customers return shoes to Nike.
- Nike experts inspect and grade footwear.
- Each eligible pair is carefully cleaned and sanitized.
- Refurbished shoes return to stores at a reduced price.