Nike‘s Refurbished has gone digital as the brand launched Refurbished.Nike.com. The site showcased discounted retros such as the Air Jordan 1 High OG “UNC,” the Air Jordan 5 “UNC,” and others discounted up to 50% the initial retail value.
The online extension of the program is part of Nike’s circular consumer offering, taking gently worn, like-new or slightly imperfect footwear, refurbishing them by hand, and selling them to consumers at select Nike stores and now online.
Below is a breakdown of Nike’s Refurbished program.
- Customers return shoes to Nike.
- Nike experts inspect and grade footwear.
- Each eligible pair is carefully cleaned and sanitized.
- Refurbished shoes return to stores at a reduced price.
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 