CPG brands participating in Walmart’s retail media network have a new way to reach customers via search results.
In an email to Chain Store Age, a Walmart spokesperson said the discounter’s Walmart Connect closed-loop media business is offering premium sponsored search placement via a new sponsored videos program to all advertisers that are brand-registered in the Walmart Brand Portal.
Walmart Connect offers advertisers the ability to serve personalized, time- and context-specific ads across customer touchpoints including media placements on in-store TV walls and self-checkout screens, Walmart digital properties, mobile devices, and corporate events. In a launch timed for the holiday shopping season, Walmart Connect is introducing its first onsite video ad solution.
Source: Chain Store Age
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