Grocery e-commerce solution provider Mercatus and marketing technology company Swish Brand Experiences (SwishBx) have formed a strategic partnership to advance the value of product sampling for grocery retailers and CPG brands. The collaboration aims to alleviate the pain points often associated with traditional sampling programs and expands retail media offerings by providing data-driven sponsored product sampling for grocers and brand marketers.
Mercatus-powered retailers now have access to a solution that supports suppliers in creating awareness, driving trial and household penetration across all categories and aisles – a boon for such CPG categories as frozen foods that have been excluded from many sampling solutions because of executional difficulties and costs. Access to a new revenue stream will also enable retailers to engender shopper loyalty, bolster relationships with suppliers and reinvest in digital shopper experiences.
The integration of SwishBx’s technology with Mercatus’ platform offers simple, seamless and highly measurable sponsored sampling campaigns. SwishBx leverages real-time first-party data that allows brands to easily add relevant and personalized full-size products directly to qualifying online grocery orders. These campaigns are managed within SwishBx’s platform.
Source: Progressive Grocer
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