After months of testing, TikTok has finally launched its e-commerce product, TikTok Shop, in the U.S. — where it has more than 150 million users. As part of the rollout, the company is bringing features such as a dedicated shop tab on the home screen, live video shopping, shoppable ads and affiliate programs for creators.
TikTok has been testing its e-commerce initiative in the U.S. since last November. Over the course of the last few months, the company has added more vendors to the test. ByteDance has been experimenting with different formats of shopping in various markets, such as the U.K. and many Southeast Asian countries.
“TikTok Shop empowers brands and creators to connect with highly engaged customers based on their interests, and it combines the power of community, creativity, and commerce to deliver a seamless shopping experience,” the company said in a blog post.Tech Crunch