Target said Tuesday that it has struck a deal with jeweler Kendra Scott to carry exclusive collections of earrings, bracelets and more, as it looks to get its sparkle back ahead of the key holiday season.
The cheap chic retailer has established a reputation for launching its own brands and dedicating parts of its stores to merchandise from well-recognized national names, such as Levi Strauss, Disney and Apple. It has mini Ulta Beauty shops inside of a growing number of its stores, too.
With the new deal, colorful jewelry designed by Kendra Scott for Target will be available online and at about 150 stores. The first collection of more than 200 items, which range between $15 and $60, will hit on Oct. 22, just as customers are putting holiday shopping lists together and snagging early gifts. Most items cost less than $40, Target said.
Source: CNBC
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