A positive e-commerce trend continued for the 12th consecutive month in August 2023.
U.S. online prices in August 2023 fell 3.2% year-over-year (YoY), reaching their lowest point in 40 months. This made August the 12th consecutive month of year-over-year (YoY) price decreases, according to the latest data from the Adobe Digital Price Index (DPI), based on Adobe Analytics,
On a month-over-month (MoM) basis, online prices rose 0.4% in August 2023. However, Adobe attributed this small increase primarily to the July Amazon Prime Day sales event, which causes significant price drops across numerous e-commerce retailers trying to stay competitive with it.Chain Store Age