Consumer goods company P&G has stepped up its collaborative commerce strategy, moving forward with slashing SKUs, and now communicating the benefits of this approach by leveraging retailer shelf set data.
Andre Schulten, chief financial officer, and Jon Moeller, president and CEO, released new details during the Barclays Global Consumer Staples Conference about the company’s plan to clean up shelf space in order to elevate consumer experiences and eliminate unnecessary costs.
The No. 3 publicly owned consumer goods company points to a simple problem: It’s not that SKU levels have changed for the company during or post-COVID, but companies are having to battle it out for space on retailers’ shelves as in-store and online demand shifts.
Source: Consumer Goods
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