IKEA’s experiments with new store layouts produced a surprising result: Shoppers prefer its mazes.
The Swedish furniture retailer over the past five years opened new urban stores that diverged from the typical IKEA store experience that guides customers on a winding course through showrooms devoted to different parts of the home.
The new locations, located in downtowns of cities across the globe, originally looked more like standard department stores. Shoppers could take any route they pleased through the store and products from different rooms of the home were displayed together.
Source: WSJ
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