Instacart is offering several AI-enabled new features as part of a broader upgrade to its Storefront and Caper Cart solutions.
Following are highlights of the grocery technology company’s enhancements to each offering:
Storefront
Instacart Storefront is an end-to-end omnichannel digital commerce platform designed specifically for grocers. The new upgraded version includes AI-powered conversational search based on Open AI’s ChatGPT model, which interacts with users in a conversational style that mimics human interaction and uses machine learning (ML) to continually refine and improve its responses, as well as proprietary Instacart product data and AI models.
Source: Chain Store Age
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