WHP continues to fatten up its brand portfolio.
The brand management firm said that it will acquire a majority interest in G-Star Raw in a deal that will set the stage for future global growth and expansion. Financial terms of the transaction, which is expected to close in the fourth quarter, were not disclosed.
Under the terms of the agreement, the existing G-Star shareholders, including founder Jos van Tilburg, will retain a stake in the brand. The current leadership team of G-Star Raw, led by CEO Rob Schilder, will continue to operate the brand’s marketing and product development functions as well as the wholesale, retail and e-commerce distribution out of the Amsterdam headquarters.Chain Store Age