Under Armour continues to shake up its C-suite.
The sports and activewear giant has appointed John Varvatos as chief design officer, effective September 11. Varvatos, who started consulting for the brand earlier this year, will oversee the design studios in New York, Baltimore and Portland, Oregon. He will lead the creative design and direction of the company’s full portfolio across apparel, footwear and accessories.
Varvatos joins Under Armour following decades of experience with brands that include Polo Ralph Lauren, Calvin Klein and Converse. He is credited with creating the boxer brief at Calvin Klein and the laceless sneaker for Converse during the fifteen year collaboration with the John Varvatos brand. He is perhaps best known for his rock ‘n’ roll-influenced namesake menswear brand, John Varvatos, with which he is no longer involved.
Source: Chain Store Age
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