Rinseroo, a brand that offers an assortment of slip-on attachment hoses, saw $50,000 worth of sales just from one video after joining TikTok Shop in May.
“In the beginning, we were seeing incredible scale. I would say we got thousands of new followers a day but then we started to have issues with the platform,” said Lisa Lane, creator of the Rinseroo brand. The brand has gained recognition through cleaning videos on TikTok and is available on Amazon, Chewy.com and Lowes.com. The challenge came when the company attempted to ship products through the platform.
TikTok didn’t integrate with Rinseroo’s shipping platform, and as a result, the brand wasn’t able to create an end-of-day form, which makes it more efficient for carriers to scan products into their system. That meant that the post office had to painstakingly scan all of Rinseroo’s orders, and, inevitably, not all orders got scanned. This hiccup caused Rinseroo’s shop to get flagged and garner losses from reshipping products that weren’t scanned at the post office.
Source: Modern Retail
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