Sephora is partnering with J.P. Morgan Payments for the initiative and will be the first client to enable Tap to Pay on iPhone across all its U.S. stores.
J.P. Morgan Payments will launch Tap to Pay for its U.S.-based merchant clients, allowing merchants to accept contactless payments directly through their iPhones without needing a car reader or a physical terminal.
The company hopes to enhance the payment experience, allowing merchants and their customers to pay anywhere through Wi-Fi or cellular service, driving a quick and seamless checkout experience anywhere in-store or remotely.
Source: Retail Leader
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