Peloton Interactive Inc., the seller of upscale home-gym equipment, wants to be known as something else: a workplace perk.
The company is going after business clients — especially small and midsize firms — by making it easier for them to offer Peloton services to employees and customers. The push, called Peloton for Business, is an attempt to gain a bigger foothold in seven areas: hotels, corporate wellness, apartment buildings, education, health care and neighborhood gyms.
Source: Bloomberg
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