When Rouses Markets cut the ribbon Wednesday on its newest store in Houma, Louisiana, it did more than just debut a new supermarket. It hatched its first drive-thru restaurant.
“It all kind of came about because of crawfish,” CEO Donny Rouse told WGB Thursday. “We sell a lot of crawfish in Louisiana, and we were wanting to do a drive-thru for customers during crawfish season so they didn’t have to walk in the store to get all the fixings.”
But since crawfish is a seasonal delicacy that kicks off around Lent, Rouse said, the grocer wanted to broaden the drive-thru’s operations. So, Houma da Chicken was born, a quick-service restaurant attached to the 60,000-square-foot grocery store, selling Rouses’ double-battered fried chicken made from a recipe that goes back three generations.
Source: Winsight Grocery Business
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