Macy’s Inc., moving quickly to fill a big hole in the organization, has named Massimo “Max” Magni as chief customer and digital officer.
In this wide-ranging position, Magni will direct the strategic long-term vision and growth of Macy’s Inc.’s digital businesses at the Macy’s and Bloomingdale’s divisions. He will also guide what the company called “customer-centric strategies involving leveraging data and analytics to enhance the customer experience across various touch points,” which include the e-commerce websites, mobile apps, loyalty and gift registry programs as well as marketplace formats.
Marketplace is a new strategy for the Macy’s corporation. The Macy’s brand launched its marketplace in September, and Bloomingdale’s is expected to introduce it this year. By launching digital marketplace platforms, the offering of categories and brands listed on macys.com and bloomingdales.com are significantly expanded, and sellers are able to engage with a wider audience of shoppers. When Macy’s introduced its marketplace, the retailer started offering such categories as electronics, video games, floral gifts, gift tissue/wrapping paper, vitamins, sports nutrition, computers and peripherals, and wellness, which it didn’t offer before.WWD