Vuori on Tuesday debuted a new technical fabric for women, BlissBlend, which is made from 75% recycled materials and stretches to mold to a customer’s shape, according to details emailed to Retail Dive.
The fabric, which is moisture wicking and will be used in the AllTheFeels legging and bra styles, is made with a particular Lycra fiber that the brand says gives it a “barely-there” feeling. The leggings featuring the fabric have no side seams and are available in three lengths, while the bra is a scoop neck with lightweight support.
To mark the launch, Vuori on Thursday is holding its first experiential consumer pop-up in the Chelsea neighborhood of New York City. The event will include a series of aura, art and wellness activations tied to the collection.Retail Dive