7-Eleven Redesigns Its App to Improve Customer Experience

7-Eleven has given its mobile app an overhaul.

The convenience store giant, which initially launched its app in Dallas-area stores in late 2017 and began expanding it to other markets in August 2018, has updated a number of app features aimed at improving the user experience — both in and out of the store.

“It was paramount that we focused our efforts towards simplifying the core technical components of the customer experience in the app — including purchasing, payment and rewards,” said Ranga Mohan, VP of engineering at 7-Eleven. “By improving these elements we’ve allowed the customer to have even more of a frictionless checkout experience regardless of where they’re shopping with us — in-store or at home via 7Now Delivery.”