JD Sports is integrating augmented reality (AR) technology into an omnichannel promotional campaign.
The global British athletic retailer is utilizing proprietary AR-based virtual try-on technology from Zero10 at its New York and Chicago flagship stores as part of its “Need it Now” apparel campaign, developed by metaverse agency Rumfoords.
Some of the virtual garments featured for virtual try-on have special AR enhancements connecting them to virtual environments. And a unique design is exclusively available as an AR enhancement for customers to virtually try on.
Source: Chain Store Age
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