Overstock is attracting more suppliers after buying Bed Bath & Beyond’s intellectual property in a bankruptcy auction for over $20 million in June. Overstock officially relaunched under the Bed Bath & Beyond name this week with a merged website.
Overstock CEO Jonathan Johnson told analysts last week that the company’s funnel conversion rate, a metric tracking the merchandising team’s success in reaching out to prospective vendors, has increased 60% since the acquisition.
“Simply put, knowing we will be operating as Bed Bath & Beyond has made us more attractive to supplier partners,” Johnson added.
Source: Supply Chain Dive
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