Instacart, the leading grocery technology company in North America, today announced new capabilities for its enterprise e-commerce solutions that make it easier for retailers to customize their storefronts and launch shoppable campaigns for holidays or special occasions. Retailers can now modify their homepages, create custom landing pages, and build shoppable campaigns from a user-friendly dashboard in Instacart Storefront and Storefront Pro. Stew Leonard’s is already using these capabilities to offer engaging e-commerce experiences for customers, and Gelson’s Markets will be introducing them on their online storefronts soon.
“In today’s competitive landscape, our retail partners want to provide an authentic and differentiated online shopping experience,” said Chris Rogers, Chief Business Officer at Instacart. “Our Storefront and Storefront Pro solutions give retailers the power to take control over their online presence so it reflects their brand identity and showcases their unique value. They can now seamlessly launch shoppable campaigns that capture seasonal moments, handpick products that resonate with their audience, and foster stronger customer connections.”
Source: Instacart
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 