Victoria’s Secret’s re-imagined fashion show will be available for streaming on Prime Video, according to a Thursday press release. “The Victoria’s Secret World Tour,” which the company says is part fashion show and part documentary, will be released Sept. 26 as an Amazon Original.
The brand is simultaneously releasing a collection inspired by the show on its website and on the Victoria’s Secret Amazon storefront with free Prime delivery. The show is a precursor to a live fashion event planned for this fall.
The film follows 20 creatives, or the VS20, behind the scenes leading up to the fashion show. They will create four fashion curations from the cities of Bogota, Colombia; Lagos, Nigeria; London and Tokyo, alongside custom Victoria’s Secret designs.Retail Dive