HelloFresh is adding a new kind of delivery service to its roster. The international meal kit company has launched a premium pet food brand that is being offered as a subscription-based service.
The Pets Table pet food features human-grade fresh and air-dried recipes that were developed in partnership with veterinarians and are customized for the exact caloric needs of each dog, and sold at a competitive price point.
The customized foods offer:
- Health & Longevity. Providing pets with a wholesome, minimally processed diet is core to the brand. The Pets Table team spent nearly two years developing recipes using fresh ingredients and with vets to ensure they meet standards set by the AAFCO’s (Association of American Feed Control Officials) Dog Food Nutrient Profile for all life stages.
- Quality & Convenience. The company believes that pets deserve the same high-quality food that humans enjoy, which is why they worked to find the best suppliers and nutritious ingredients for their meal options. To launch, The Pets Table will offer four different plans for dogs including Fresh, Air-Dried, Mixed, and Half of Fresh options, all at a competitive price.
- Personalization & Care. Personalized plans help differentiate The Pets Table and ensure pets are getting the right, unique meals. By taking a quick quiz and inputting crucial information about a pet, including their breed, age, weight, activity level, build and more, The Pets Table is able to calculate the pet’s calorie requirements and customize meal plans that best meets their needs.
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 