WOWorks is looking to drive growth and attract franchisees through an innovative new concept.
The parent company of fast-casual brands Saladworks, Frutta Bowls, Garbanzo Mediterranean Fresh, The Simple Greek, Barberitos Southwestern Grille and Cantina, and Zoup! Eatery, will debut a new prototype called Wow Kitchens. It’s described as a ghost kitchen platform that brings together select menu items from WoWorks’ fast-casual brands as well as its virtual concepts, which include Soupworks, Stack’d Sandwiches, Toasty and more.
The first Wow Kitchens will open in San Francisco’s SOMA neighborhood, near the financial district, in a Cloud Kitchen facility. It will offer a diverse range of brands and menus for pick-up and delivery. Through a strategic tech partnership with Otter, it will provide a single user-friendly digital ordering platform for the operators.Chain Store Age