If you are or know anyone who embodies the, “Dudes can literally just sit around and name old sports players” tweet (X?), then there’s some great news for you.
Fanatics is expanding its operations in what has been described as Comic Con for sports collectibles and memorabilia, and is also engaging its customers through a new live streaming app. The sports-centric e-commerce company is looking to get up close and personal with its customers and know a signed Brian Dawkins rookie card is the best way to pull it off.
Fanatics next year plans to launch an events vertical in partnership with talent management firm IMG called Fanatics Events, as it looks to diversify its portfolio ahead of a potential IPO.Retail Brew