TikTok is launching an e-commerce business in the U.S. to sell made-in-China goods to consumers, stepping up its rivalry with popular shopping platforms Shein and Temu.
The video-sharing platform will make the program available in its biggest market in early August, people familiar with the plan said, as it seeks to replicate the American success of the two China-founded rivals.
Similar to Amazon.com’s “Sold by Amazon” program, TikTok will store and ship items—including clothes, electronics and kitchen gadgets—on behalf of manufacturers and merchants in China. It will also handle marketing, transactions, logistics and after-sale services.
Source: WSJ
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