Wayfair is leveraging next-generation artificial intelligence (AI) technology to let customers view and purchase items in a virtual home space.
The digitally native home furnishings giant is piloting Decorify, a solution that uses a generative AI model to create shoppable, photorealistic images of products. Generative AI, which is based on machine learning (ML), can create new content and ideas, including conversations, stories, images, videos, and music.
Utilizing Decorify, Customers can upload an image of their own space and prompt the system to redesign it in any different style of their choosing. Shoppers can then browse various room designs and products and make purchases from Wayfair directly from the images. Decorify enables customers to upload unlimited photos and delete them at any time and shop across a wide selection of the Wayfair catalog directly from their reimagined virtual rooms. Ther solution is accessible via mobile or desktop via browser.Chain Store Age