Macy’s on Wednesday unveiled its first new private label since the revamp of its owned brand strategy, an effort that will continue through 2025. The women’s apparel brand, “On 34th,” will be available starting Aug. 17 at Macy’s stores and online.
The collection has more than 750 SKUs and 250 unique styles, designed to be easily mixed and matched. Prices range from $18.50 to $300, and sizing ranges from XXS to 4X and 0 to 26W, per a company press release. On 34th will add shoes to the spring 2024 collection.
On 34th, a nod to the retailer’s flagship in New York City’s Herald Square, is the first of four new brands to be introduced as part of the effort to add, refresh and replace its private labels, the company said.
Source: Retail Dive
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