An online fashion resale marketplace is allowing shoppers to find items using a smartphone photo.
Poshmark is introducing Posh Lens, a new visual search feature. Here’s how Posh Lens works:
- From the app, customers tap the Posh Lens icon in the search bar from their feed or the shop tab. They can also navigate to Posh Lens via the app’s sell tab.
- Customers then take or upload a photo from their phone to find a similar item. They do not need to describe or know the exact name of the product, brand or style. Shoppers are advised to provide an image that is clear, centered inside the frame, and taken against a simple background.
- Users then browse the search results to shop available listings. They can find the specific item they are looking for, or discover something similar.
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 