Maybelline New York is targeting working professionals with a new Microsoft Teams partnership.
The cosmetics brand is rolling out the new Maybelline Beauty App in Microsoft Teams, which allows users to choose from 12 virtual makeup looks with a single click each. Each look has a product breakdown to help users can understand which Maybelline New York product and shade constitutes the virtual look and recreate it in real life.
The app runs on artificial intelligence (AI)-based Modiface virtual try-on technology, which has also been used by retailers including Amazon and Macy’s. Maybelline New York is debuting this offering for its parent company, the L’Oréal group.
Source: Chain Store Age
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