Unilever has incorporated image capture and artificial intelligence technology within 50,000 of their freezers, helping them manage stock levels, submit orders seamlessly, and alert stores when it’s time to restock.
Integrating this technology has also benefited retailers, increasing their sales by 15-35% while allowing them to use the data collected for targeted promotions and market research, according to the No. 5 publicly owned consumer goods company.
“The camera fitted inside our cabinet takes a photo periodically, sends it into the cloud, and it’s analyzed using AI to let shopkeepers know what to restock and submit orders in a frictionless way,” explains Berty Jacob, an R&D cold chain specialist with Unilever, in a blog post.
Source: Consumer Goods
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