Signet Jewelers Limited is diving deeper into the jewelry rental business.
The parent company of Kay Jewelers, Zales, Jared, Banter by Piercing Pagoda, Diamonds Direct, Blue Nile and other jewelry brands announced the expanded rollout of a fine jewelry rental program for special occasions and weddings. The program, initially piloted in the spring, is available through a partnership between Zales and Rocksbox, the jewelry rental subscription platform that Signet acquired in 2021.
The Zales x Rocksbox Fine Jewelry Rental program is available by appointment at 50 Zales stores across the country and is powered by Rocksbox’s rental expertise. It is tailored to provide an affordable fine jewelry option for brides, wedding parties and others looking to make a statement at special occasions, celebrations and more.
Source: Chain Store Age
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