Tanger Factory Outlet Centers is attempting to increase customer engagement via multiple touchpoints.
The leading operator of upscale, open-air shopping centers is launching a new mobile consumer app, as well as an upgraded version of its TangerClub customer loyalty program. Details of each offering follow.
Mobile app
The new TangerClub app is designed to enable shoppers to emore asily find and use digital offers tailored to their interests and contextual to their Tanger location. The company has also migrated its customer service offerings to a digital messaging service that provides real-time information and responses to requests.
Source: Chain Store Age
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