STOCKHOLM, June 29 (Reuters) – H&M (HMb.ST) plans to sell more third-party brands online and in stores, CEO Helena Helmersson said on Thursday, as one of the world’s top fashion retailers ramps up its effort to take on e-commerce rivals.
Shoppers can already buy sneakers from brands including Adidas and New Balance, and clothes brands like Swedish mountaineering label Klättermusen, via H&M’s Arket, Cos, and & Other Stories stores and websites.
Its marketplace strategy, launched last year, is aimed at challenging online rivals like Zalando, ASOS, and fast-fashion giant Shein as competition intensifies.
Source: Reuters
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