A new partnership gives viewers the change to buy products directly from their TVs.
Shopify is partnering with streaming TV platform Roku to let retailers sell products directly through Roku ads. Here’s how it works: On seeing an ad for a Shopify retailer, Roku viewers can press “OK” on their Roku remote to learn more about the product and purchase it directly from their TV. They will be able to check out with the Roku Pay proprietary payments platform and return to their streaming experience once they have completed the purchase.
Consumers will receive email confirmation of their order directly from the retailer once the transaction has been processed. Shopify is enabling this direct-to-consumer sales feature via Roku Action Ads, which are advertisements on Roku streaming devices that provide a down funnel action, such as sending users a text, scanning a QR code, or making a purchase.
Source: Chain Store Age
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