A new back-to-class shopping survey bodes well for retailers.
Back-to-school spending is expected to reach an “unparalleled” $41.5 billion, up from $36.9 billion last year and the previous high of $37.1 billion in 2021. according to the annual survey by the National Retail Federation and Prosper Insights & Analytics. Back-to-college spending is expected to hit $94 billion, about $20 billion more than last year’s record.
Families with children in elementary through high school plan to spend an average of $890.07 on back-to-school items this year, approximately $25 more than last year’s record of $864.35 and a new high
Source: Chain Store Age