Apple on Tuesday launched an online store on Tencent’s WeChat messaging app in China, as the iPhone giant steps up the expansion of its retail channels in one of its most important markets.
WeChat is China’s biggest messaging platform with over 1.2 billion users. It is often referred to as a “super app,” because it goes beyond just instant messaging. Users can access so-called “Mini Programs,” which are effectively apps within WeChat. That means users don’t need to download loads of different apps, but can instead access all the services they need from within WeChat.
Apple’s WeChat store is in the form of a Mini Program.
Source: CNBC
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