The second day of Amazon Prime Day showed continuing strong performance in some key sales metrics.
According to data from the Numerator Amazon Prime Day Tracker, as of 1 p.m. ET on Wednesday, July 12 (day two of Prime Day 2023), the average order size was $56.07, up 5% from $53.14 in the same reporting period during Prime Day 2022.
Numerator data also shows that six in 10 households shopping Prime Day have already placed two or more separate orders, bringing the average household spend to roughly $141.53
Source: Chain Store Age
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 