Albertsons Companies is shaking up its digital circular.
The grocery giant is partnering with Meta and digital marketing platform Kargo to pilot the replacement of traditional digital circular ads with dynamic ad campaigns run across Facebook and Instagram.
In a LinkedIn post, Albertsons Media Collective, the retail media arm initially launched by the grocer to deliver branded ad content to its shoppers in November 2021, said its main goal for the pilot is to meet more consumers where they are. The interactive digital experience allows shoppers to clip offers and add products from their local store to their shopping list.
Source: Chain Store Age
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