Shipt is teaming up with online gaming developer and platform, Voldex, for a back to school shopping immersion within Driving Empire, the popular racing experience on Roblox. Known for their highly personalized service, Shipt is reinventing back to school shopping with this unique digital experience that builds modern-day connectivity for millennial parents and their families on the global Roblox platform where millions of people connect and communicate daily.
Today’s gaming culture focuses on a familial connection, with 77% of American parents and caregivers playing video games with their kids. Tapping into parents’ nostalgia for iconic computer and console games, and families’ obsession with Roblox experiences, the Shipt back to school experience brings a fun, stress-free twist to the busy shopping season. Within Voldex’s Driving Empire, users can take on the role of a shopper with Shipt to deliver popular items on customers’ back to school lists, such as school supplies and snacks. Players will use a virtual Shipt app to claim orders for pick-up and delivery to customers, battling against the scheduled delivery time to earn in-experience currency and other desired items for accurate, on-time deliveries. By putting users in the driver’s seat of shopping, Shipt’s back to school experience is reminiscent of the good ol’ days of shopping in-person, but from the comfort of your own home.
“There is something so nostalgic about shopping for a new school year in stores,” said Shipt Chief Marketing Officer Alia Kemet. “As a mom to four children, I’ve had my fair share of back to school shopping experiences and they’re often stressful and expensive – anything but nostalgic. Through this partnership, our hope is to bring the fun and connection back to a now busy shopping season.”
Source: Corporate.Shipt
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 