JCPenney is implementing mobile training for its in-store beauty advisors.
The department store retailer, which debuted JCPenney Beauty as an inclusive in-store and online destination designed to serve a diverse range of skin tones and hair types in 2021, is partnering with BeautyFluent powered by Landing International to help educate its beauty advisors.
JCPenney will provide employees access to a BeautyFluent iPad app designed to help them learn about products and selling tips, as well as to guide customers to the most appropriate products. The app will be available as a resource on JCPenney’s in-store iPads at locations nationwide
Source: Chain Store Age
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