The “Sephoria” event is returning to Sephora – with a twist.
Previously held in 2018 and 2019 as a live, ticketed event and in 2021 and 2022 as only a virtual experience, the 2023 edition of “Sephoria: House of Beauty” will mark the first time it will be held in a hybrid format. This year’s Sephora takes place Friday, Sept. 29 and Saturday, Sept. 30 as a live, paid ticketed event in New York City and as a free global virtual experience in select markets.
The in-person event in New York City will take place at a new venue, Skylight at Essex Crossing in Lower Manhattan. The virtual experience will include an immersive, customizable 3D gamified platform which will open on Sept. 29.
Source: Chain Store Age
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