Following its entry into Spain, Lululemon will sell its products on Zalando, a European online fashion and lifestyle platform, according to an announcement emailed to Retail Dive. In addition to its stores, Zalando will distribute Lululemon’s products through its partnership program and shipping service.
Shoppers can browse Lululemon’s clothing and accessories for yoga, running, training, and other activities in Zalando’s Fashion Store, according to the announcement.
Lululemon chose Zalando as its partner to offer its products to European customers in Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Italy, Poland, Spain, Sweden and the Netherlands, per the press release.
Source: Retail Dive
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